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Inspired by the birthplace of Salsa, this Beirut-based restaurant is named after the Colombian city of "Cali". Cali serves authentic Colombian food & drinks, and hosts daily dance and musical shows. AIM worked on a brand identity, collaterals, and marketing materials that capture the unique spirit of the place, borrowing from traditional Colombian textile patterns, as well as the architecture and people of Cali. 

Services:

Brand Communication

Brand Identity